Some benefits of digital brochures include reduced print costs, environmental-friendliness, versatility across platforms, longevity, and ease of updates. They engage audiences with interactive content and navigation options, creating a professional impression and bringing static brochure content to life. The Purpose of Brochures Explained. Brochures can act as a detailed reference of your products or services for your prospects and customers. They can help increase your leads through a direct mail campaign or as handouts at an event or tradeshow. Online brochures, electronic brochures, ‘flippy page’ brochures or virtual brochures are different names for fundamentally the same thing: the ability to view your brochure online electronically and interactively.